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TV Sponsorship Associates Brands with Success.

TV sponsorship affords businesses the opportunity to pin their brand around television content viewed by millions. It allows advertisers to forge a positive association specific TV programmes, genres and channels, adding new dimensions to a company’s image whilst considerably boosting visibility. For businesses with the required ambition, TV sponsorship is the gateway into a new realm of existence; one where most people know who you are, what you offer and how you operate – to put it simply, TV sponsorship is your chance to become a household name. Want to find out more? Call us today!


Benefits of TV Sponsorship

  1. TV sponsorship furnishes businesses with the opportunity to implant their brand into the relationship between viewer and TV programme.

  2. TV sponsorship signifies authority; popular perception says that if a brand has the resources to become the exclusive partner of popular television content, it must be a leader within its field.

  3. As connected media technologies continue to evolve, businesses now have the capacity to not only sponsor specific content on the traditional TV screen, but also corresponding online and on-demand platforms, which can be accessed via other devices such as smartphones and tablets.

  4. This same inter-connectivity enables TV sponsorship to act as an effective response mechanism; 94% of TV viewers watch TV with another device in tow, and use these to research brands they see on TV in greater depth online.

  5. Finally, you do not have to be an established, multinational business for TV sponsorship. In fact, TV sponsorship is a very effective vehicle for businesses at the stage of launching their brand on TV.


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